Today Is The Day: Maiocchi Reveals New Look

From the archives: This article is from our original site – MyCityLife, posted back on 4 August 2014.

To view the visual fantasia that was the launch of Today Is The Day: Maiocchi’s New Look, check here.

Some areas of the fashion industry may feel disheartened; but there remains plenty of colour piercing the darkness. And emerging with inspiring, uplifting messages and proclamations of reassurance comes local fashion powerhouse Maiocchi, proving they’re flowering in this climate. 2014 sees the biggest growth for Maiocchi, with a company rebrand as well as the showcase of their romantic and dreamy Spring 14 Kiss and Tell collection, ready for launch when Brisbane Mercedes-Benz Fashion Festival blows in.


Maiocchi’s new national brand mantra and philosophy comes forward, simple and empowering: Today Is The Day. Because Today Is Special. It is whatever you want it to be. Today is a challenge, an inspiration, an opportunity, an adventure, a place you’ve never been before. When is better than today? Maiocchi inspires us that there is no time like the present. It’s time to get fancy. 


Eleven years ago, a Brisbane designer with great imaginings, immense talent and a wonderful sense of whimsy started a market stall with her handmade designs. Now in 2014, Deanne Mayocchi is the proud – and busy – owner and designer of local boutique fashion houses in Brisbane Arcade, Fortitude Valley and Paddington, Maiocchi capture the spirit and heart of real women. Dedicated to showcasing the magic of fresh, figure-flattering shapes in a celebration of colour, print, and style, Maiocchi draws inspiration from florals while featuring exclusive Japanese cottons. Each Maiocchi piece is a personalised creation; showcasing handmade details, quirky touches, and delightful textures and trims.


Designed in conjunction with the Maiocchi rebranding, The “Kiss and Tell” collection showcases cool cottons and linens, exclusively designed prints, and the timeless appeal of old fashion romance. And designed with the Maiocchi customer in mind, “Kiss and Tell” features perfectly pretty dresses and natty little jackets – ideal for our mild spring days. Inspired by young, dreamy spring love, the collection has fabulously retro silhouettes, reflecting the femininity and romance of the early 1950’s. The pieces have bursts of blush, reds, deep blues, and mustard, with traditional Japanese prints, and fancy florals. With fun frocks and fancy separates, every situation is covered, from work to play, and romantic tête-à-têtes. Keeping consistent to Maiocchi’s overarching design ethos, “Kiss and Tell” is timeless and modern; with a fusion of classic feminine shapes and effortless style combined with exclusive prints. Because Today Is The Day.

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