The 2014 Mercedes Benz Fashion Festival That Was…. with Lauren Grunwald

From the archives: This post is from our original site, MyCityLife, back on 1 September 2014

Fellow fashionistas, it’s been and gone. Those schedules were cleared, and the finery dusted off, from the week that was: 2014 Mercedes Benz Fashion Festival

A sartorial stir hit Brisbane with a thrilling line-up of catwalk shows and events for the last week of August. The Mercedes-Benz Fashion Festival Brisbane continues to be a showcase, and celebration of Queensland and Australia’s leading fashion designers and retailers. And in her ninth year, hosted from its iconic home at City Hall, 2014 was fluffier and better than ever. Staged annually to coincide with the new-season arrival of Spring/Summer collections in store, MBFF ran across six stylish days and nights; showcasing the very best of local, national and emerging fashion designers and retailers before an audience of fashion lovers, media and industry insiders.

With a program packed full of stunning runway shows and exciting eclectic interactive events, the key focus of the Mercedes Benz Fashion Festival Brisbane, was to place the spotlight on the local fashion industry; giving Queensland designers a platform to showcase their work and directly connect with fashion lovers. It remains the perfect place for fashion enthusiasts to purchase their favourite looks fresh from the runway. Because, shopping depends upon our impetuous natures, particularly in this needs for instant gratification where we can See it. Love it. Own it.

This year we dressed to impress, as Alex Perry, Arthur Galan, Daniel Lightfoot, Easton Pearson, Ginger & Smart, Sass & Bide, Sacha Drake, Talulah, Ted Baker, Wayne Cooper, and many, many more took to the runway. Emerging designers were particularly given a great going over, with the next wave of fashion leaders really turning heads. Begitta, Otim Ajalia, Anna Hulm, A Jacksonian Era, Emu Designs, Peony, SUZII K, Stokes Thompson Designs and Erin Hassall are definitely names to keep an eye on – as MyCityLife’s inside fashion stylist John Kilroy also spilt the tea on.

Each year, we see hard-working local creatives, and emerging designers get their time in the sun. And if indulging our fashionista side wasn’t enough, in 2014, MBFF was doing a bit more good than usual with the purchase of every ticket donating $1 to a good cause. That’s fashion with a conscience. 

Yes. MBFF Came. We Saw It. We Loved It. We Owned It. Bring on 2015.


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