A team of Australia’s most recognisable media personalities is challenging traditional radio talk shows to launch Broad Radio, a one-hour live stream each week.
The program aims to connect female listeners to some of the funniest and most intelligent women to ever gather, to speak about the issues and events that matter.
Broad Radio is headed up by Jo Stanley, who is one of Australia’s most recognisable radio personalities and a co-host on House of Wellness. Jo said the idea of radio ‘for women by women’ formed during a conversation she had with a friend at a radio conference in Berlin. “What started as a casual conversation with a friend about providing more diversity and inclusion to the industry then led to me sounding out other women as soon as I got home,” Jo said.
“I could tell by their positive reactions and their feeling that there wasn’t anything ‘for them’ that I knew I had to give it a go. There definitely seems to be a market for the type of radio I want to produce. Many people are craving deeper conversations – ones about inspirational women and where we’re at in our lives – because they’re either living that life, or they want to learn more and support someone at that stage.”
While the target audience is clear, the aim is to be ‘broad’ in the sense that it’s for anyone wanting to hear more about the world we’re living in. “Women in their forties look at the world a little differently. We’re often juggling kids and ageing parents, trying to understand how our lives have changed, and looking for a different type of role model.
“Those aren’t the sorts of conversations happening on commercial radio at the moment, but I definitely think there’s a market for them. And I want our audience to become involved, to join in the conversations and feel heard.”
“We know women have more of themselves to share. We want to empower women to get more out of life. In putting women first, Broad Radio seeks to be different, and to make a difference.” Listen to Broad Radio at broadradio.com.au and join the conversation on the Facebook page.
