Sipping a cold beer or on a pink cocktail – and it was all for a good cause. Australian media legend and former Australian of the YearIta Buttrose and Network Ten Eyewitness News Presenter Georgina Lewis fronted a nationwide pink campaign to raise awareness and money for breast cancer research. And they were helped by the ALH Group.
Over the past five years, the Australian Leisure and Hospitality Group and PA Research Foundation have raised more than $1 million at its 116 venues across Queensland. Ita was excited about the campaign having called on everyday Australians to support the cause by donating, enjoying a meal at one of the ALH locations or buying a pink ribbon. “Together we will make a real difference and bring hope for a brighter future,” Ita says, “and better treatment for those diagnosed and living with breast cancer.”
Georgina was honoured to once again be part of a campaign that looks at changing people’s lives for the better. “This was my fifth year as an ambassador for the ALH Breast Cancer Campaign,” Georgina states, “and I am honoured to be a part of a campaign that makes a difference to women’s lives. Without fundraisers medical research would not advance and ultimately lives would be lost, but together we can turn the statistics around and help save lives,” she reflects. “I’m always very touched by the support of ordinary Australians and their generosity towards fighting this disease. I’ve had friends who have fought and sometimes lost the fight against breast cancer so every donation is crucial in helping to fund projects and improve treatments. Some people may think their $5 donation isn’t much – but it’s a very precious $5.”
One in eight Australian women will be diagnosed with breast cancer. Statistically, that is at least one woman in your family – your mum, your sister, your partner, your grandmother. These are the women we love. ALH Queensland state manager Stephen Clarke says many ALH staff have personally been affected by breast cancer, and that the group is determined to help reduce the current breast cancer statistics. “Many of our employees’ loved ones have been touched by breast cancer,” Stephen states. “Many of our employees have also been diagnosed with breast cancer and thanks to medical research, are still here to tell their tales.”
PA Research Foundation CEO Damian Topp praises ALH’s contributions, acknowledging they provide their researchers with the crucial funds needed to make a direct impact on the lives of patients and their families. “Everyone involved at ALH should be genuinely proud,” Damian says. “They are making a very real and positive impact on people’s lives.”
Join the PA Research Foundation and the fight against breast cancer in Australia by following their progress here.
PA Research Foundation
199 Ipswich Road, Woolloongabba
07 3176 2359
