Ooh la la! Iconic French luxury brand Longchamp has a new Brisbane boutique and it’s all about making you feel like you’ve travelled all the way to Paris.
The Brisbane boutique has gone to great lengths to painstakingly recreate the ambiance of a quintessential Parisian apartment. The heritage brand born in Paris in 1948 is celebrating the first Australian store to feature the new concept design, which reflects the brand’s heritage, savoir-faire, and creative spirit.
As soon as you step into the Longchamp boutique, you’ll be transported to a friend’s home in Paris, where every space has its own unique atmosphere. The welcome area features bookshelf-inspired displays of the season’s key pieces, while the lounge, with its vintage-style furniture, cozy rugs, and comfortable chairs, is the perfect place to relax and enjoy a complimentary coffee.
Everywhere you look, you’ll see one-off objects, from flea-market finds to specially commissioned pieces, that evoke the spirit of a cabinet of curiosities. Longchamp’s attention to detail is evident in every aspect of the new boutique. Heritage dark green touches convey tradition and authenticity, while bold light green splashes convey energy and modernity.
“We are delighted to bring Longchamp’s new boutique concept to Australia and to share the warmth, creativity, and cosmopolitan mindset of a Parisian apartment with our customers in Brisbane,” says Julie Therond, Longchamp Australia & New Zealand’s General Manager. “We hope they will feel at home and inspired by the curated selection of leather goods, accessories, and lifestyle objects that reflect our values and passion for craftsmanship.”
Whether you’re a longtime admirer of the brand or discovering it for the first time, you’re sure to have a memorable and luxurious in-store experience.
Longchamp Brisbane Shop 8A, Tattersall’s Arcade, 215 Queen Street, Brisbane City
In her spare time, she likes long walks down the makeup aisle and performing in Brisbane theatre. You can follow her adventures on Instagram and TikTok @thebeautypalate.
