If there’s one beauty event that sets every makeup and skincare loving heart aflutter, it’s House of Sephora. This bi-annual showcase features the newest and shiniest brands and products ready to grace the hallowed shelves of Sephora. It’s an event that’s on every beauty maven’s calendar and we were lucky enough to snag ourselves and invite. 

Elizabeth Best Journalist Influencer House of Sephora
Our Lifestyle Editor Elizabeth Best all glammed up for Sephora’s press day.

Over five magical sections, three hours and two levels, we went from stall to stall, speaking to brand founders and hunting out the best new launches we’re already lining up to buy (plus the ones we’re looking forward to). 

Amika Perk Up Dry Shampoo

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Welcome to the dry shampoo revolution with Amika.

Say goodbye to that talc-y residue and build up from your old dry shampoo, because Amika is here to save the day. This dry shampoo is talc-free and gives hair that fresh look, while also giving it a good amount of volume and oomph. It’s got ingredients such as sea buckthorn (full of nutrients) and natural rice starch, which means it leaves locks fresh and clean without the hassle of a wash (while smelling lovely too). 

Maison Louis Marie, No.12 Bousval Eau de Parfum

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It’s so fresh, it’s so clean… one of many gorgeous scents from Maison Louis Marie.

Maison Louis Marie are bringing their luxury fragrances to the shelves of Sephora and we cannot WAIT. We sampled some of the scents in the range and we are low-key obsessed with No 12 Bousval Eau de Parfum. It’s a fresh, crisp scent featuring notes of Valencia oranges, joined with Italian bergamot and bold white cardamom. The scent has a signature heart of ginger flower that is complemented with eucalyptus and earthy notes of oakmoss. It also has undertones of rich, sultry woods added to misted musk for a modern aroma.

Natasha Denona Hy-per Natural Palette

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This palette from Natasha Denona is THE MOMENT.

This palette is officially giving makeup brushes the finger—seriously, it’s designed to be used with your fingers! It’s all about the no-makeup makeup look, with colours perfect for everyday wear. The palette has five eyeshadows made for finger application, a soft blush duo and a bronze and  contour trio. Use the colours separately or mix together for a lovely blended look.

Amy Jean Brow Stretch

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Amy Jean knows how to hold your brows in place.

Queen of brows Amy Jean launched her Privee collection after listening to what her clients wanted in their brow products. Our fave new product is the Brow Stretch, a transparent strong hold brow soap formula with elastin proteins to restore the integrity of your brow hair. A quick wave of the applicator wand and your brows will be styled and stretched to cover any gaps, and hold their shape all day long. 

SkinFix Barrier Cream

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We love that SkinFix are talking about skin barriers.

With so many active ingredients on the market, it’s no wonder our skin barriers are becoming compromised. SkinFix Barrier Cream is all about reversing this damage. It’s a 

hydrating face cream with active lipids, peptides, small-particle hyaluronic acid, and rich shea butter to visibly brighten, firm and plump the skin. Goodbye damaged skin, hello dewy, plump and hydrated skin.

7 Virtues Vanilla Amber Eau de Parfum

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The 7 Virtues is a company with a conscience, and this scent is gorgeous.

The 7 Virtues sets the standard for sustainable, ethical companies. As part of their partnership with Days For Girls, partial proceeds from each Amber Vanilla bottle will advance period equity in North America by funding education, advocacy, and product distribution.

Made with 22% fragrance oils—double the industry standard—for a long-lasting, clean scent. And as for the scent: Amber vanilla is a second-skin perfume that magnifies your natural scent with aromatherapy skin musks and a delicious blend of amber, vanilla, and pink carnation. It’s all about enhancing your mood through this cozy comforting scent. 

Ouai Hair Gloss

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Get the glossy look at home with Ouai.

We’ve covered the brilliance of a hair gloss before, but now Ouai have released a version so you can introduce it to your home haircare routine. This in-shower hair gloss is made with hyaluronic acid and rice water and will protect colour, boost shine, reduce frizz and take strength up a notch. It’s your gateway to shiny hair in the shower in just five minutes, and you’ll see results for up to three washes. 

Laniege Bouncy and Firm Sleeping Mask

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As if the original Laneige Water Sleeping Mask wasn’t amazing enough, it’s now been elevated.

The Laneige Sleeping Mask has been given a glowup with this new addition to the range. This edition of the cult fave is enriched with a peptide complex and peony and collagen complex to firm and plump your skin while you sleep. It also has these little dissolving beads in it called Hydro-Melt Glow Capsules which are a fun way to give your skin that glow, and boost your moisture barrier. Get ready for skin that gets its beauty sleep every single night with this sleep mask. 

Nuxe Huile Prodigieuse® Or

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Get a golden glow well after summer with French beauty queen Nuxe.

French beauty brand Nuxe has been a French girl beauty staple forever and we can finally get it in Sephora. Tres bien! Our fave from the showcase was the Nuxe Huile Prodigieuse Or, a luxurious oil-based treatment that nourishes, repairs and softens, with shimmering mineral particles illuminating skin and hair with a satin-like sheen. Perfect for a post-summer glow and specially formulated with a unique cocktail of vitamin E and 7 precious plant oils—tsubaki, camellia, hazelnut, boarge, St John’s Wort, sweet almond and macadamia—the spray offers ultimate hydration to leave skin sumptuously soft and hair ultra glossy. 

Facetheory Okuwake eye cream

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It’s the Facetheory eye cream that social media has gone mad for.

It’s TikTok famous and we can see why. The Facetheory Okuwake Eye Cream is contains a key blend of actives (vitamin C, ferulic acid, liquorice and chamomile) and incorporates technology to reduce dark circles and eye bags. Hexylresorcinol lightens skin and makes the eye area appear brighter.Their ingredient complex strengthens and firms the eye contour and protects skin’s elasticity.

Straand Halo Hydrator Calming Hydration Scalp Mask

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Straand is finally landing at Sephora.

Another new brand to the aisles of Sephora is Straand and the Halo Hydrator Calming Hydration Scalp Mask is your new scalp savior. It’s a hydrating gel mask that works to soothe, calm and balance the delicate skin on your scalp at the same time as strengthening your hair. Think intense hydration and longer, stronger hair. 

By Rosie Jane Missy Eau de Parfum

By Rosie Jane’s newest fragrance is a holiday in a bottle.

By Rosie Jane’s clean perfumes have gained quite the following online, and beauty lovers were CLAMOURING for info on what would be in their newest scent Missy. Well, we got a whiff of it and it’s divine. It smells like a holiday in paradise. With notes of frangipani, green mandarin, coconut and pineapple, this fragrance is sweet and sophisticated. It evokes the feelings of poolside hangs, weekends away, white florals, tropical fruits and a fresh citrus veil. It’s here and it’s bliss. 

Elizabeth Best

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