Want a fun way to kick your butt back into gear this year, while meeting new people and enjoying an award-winning rooftop bar? Fortitude Valley’s Hotel X has you covered with their new collaboration UNFIT X run club

As the name suggests, you do NOT need to be fit to participate in this “immersive wellness experience”. The basic philosophy of the run club is that running can actually be fun, even if you’re a bit crap at it—and that it’s best done with friends and followed with cocktails. 

Several people in activewear run past the Story Bridge for Hotel X's Run Club.
The run club takes a scenic route through Brisbane streets.

In just over a month, the UNFIT X run club has grown in popularity, with more than 200 people attending the first run, and locals continuing the new tradition. 

The run club takes place every Wednesday at 5:30pm with an easy 3km run through the Valley’s vibrant streets, followed by drinks and maybe a cheeky dip in the pool at Iris Rooftop. The activity is open to both guests and locals, making it a unique wellness travel offering. 

UNFIT X is an exclusive collaboration between Hotel X and Unfit Run Club. Touted as “not your average run club” UNFIT Run Club was established in Brisbane at the start of the pandemic when everything was looking just a little bit bleak. Initially, the club consisted just of a group of mates who wanted to keep fit and meet up at their local cafes to give them a bit of a hand during the leaner times. 

pool mbark.studio hotelx 17
Post-run drinks at Iris, anyone?

It’s since blossomed into a group of more than 300 people of average runners, likeminded creatives and cafe and bar lovers. 

This community-minded group represented the perfect collaboration for Hotel X, who are all about local collaborations. General Manager Jeremy Colahan says the hotel will spend 2024 building on their already-rich community spirit. “At Hotel X, our daily inspiration comes from our lively local community. We are proud of our rich and diverse range of alliances launching this summer. The partnerships reflect our dedication to our local neighbourhood. We want our guests to savour the finest local delights and secret hidden gems that only locals know for a truly immersive experience,” he explains. 

UNFIT X run club is every Wednesday. Runners meet up in the Hotel X Lobby at 5:30pm, and participants can reward themselves with a post-run party at the hotel’s award winning Iris Rooftop bar. 

Hotel X, 458 Brunswick St, Fortitude Valley QLD 4006

Elizabeth Best

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