From the archives: This post was originally published on 3 March 2020.
After 13 years of operation — and countless controversies — Brisbane-born Burger Urge have made their boldest move yet.
From tomorrow, Burger Urge will invite costumers to experience The Way Burgers Should Be, a new world-class menu promoting sustainability and emphasising local produce.
Burger Urge co-founder Sean Carthew said the rebrand was built across the core pillars of ‘fun, foodie, authentic’ and demonstrated the business’s honesty, maturity and longevity. But he stresses it’s more than just a marketing slogan.
“Our business is changing and our brand needs to change to match that and to articulate to the public exactly what we stand for,” he says.
For those who have come to love Burger Urge for its novelty burgers and attention-grabbing ploys (remember the branded condoms?), you needn’t worry. Carthew promises the change of pace won’t mean zero fun, just a more considered style of entertainment.
“We’ll continue to give the people what they want, we’ll still have fun and our (in)famous specials will still feature but our core menu will be stronger and more consistent,” he said.
From tomorrow, that core menu includes the Thicc Chicc double chicken burger, Hot Wing Challenge with three super-hot sauces, a Sizzler-style cheese bread burger, Kentucky Fried Cauliflower, chicken tenders, vegetarian burgers for children and new Shake Stations across all stores.
Burger Urge will open three more stores in 2020, including its first in the Northern Territory, with another six planned for 2021 as well as expansion into Asia.