Get ready fellow beauty lovers on the west side: Sephora has announced their 23rd store is set to open in Indooroopilly on October 27!
That’s right, no longer do makeup mavens on the other side of town need to make the trek to Chermside to get their fix. And the opening day party is set to go off with a bang.
From 7am to 9am guests can expect all the exciting fanfare Sephora openings are renowned for, including Live DJs, an influencer appearance, beauty touch up stations, tonnes of samples and plenty of branded Sephora merch.
Not only that, the first 300 in line will receive the Pat McGrath Labs, MTHRSHP Opulence Subversive Metalmorphosis Eyeshadow Palette valued at $106, along with exciting branded merchandise, free coffee and lots of moments to remember.
Beauty lovers can expect renowned beauty brands at Sephora Indooroopilly, such as Fenty Beauty and Fenty Skin, tarte, JVN Hair, Rare Beauty by Selena Gomez, Fresh and the retailer’s newest addition, GXVE by Gwen Stefani.
Of the Indooroopilly opening, Mark O’Keefe, Sephora General Manager, Australia and New Zealand says “We are so excited to bring this store to life! We identified this location as an absolute must do some time ago and are delighted that the day is finally here.,” he says.
“It is our 23rd door in Australia , 5th door in Queensland and brings the latest store design and our most exciting beauty assortment ever to a part of Brisbane that is impatient to try the very best in experiential Beauty shopping. Our cast can’t wait to share their passion and expertise for Beauty with Indooroopilly”.”
Steven Ihm, General Manager of Indooroopilly Centre says “We’re thrilled to be welcoming Sephora to Indooroopilly. The Sephora shopping experience is unique and enjoyable, and we can’t wait for our customers to experience this and expand our beauty offering in the centre. We’re counting down the days until they open their doors and I’m sure our customers are too.”
In her spare time, she likes long walks down the makeup aisle and performing in Brisbane theatre. You can follow her adventures on Instagram and TikTok @thebeautypalate.
